Following in the footsteps of Starbucks, Balzac’s Coffee Roasters this week announced the launch of a mobile app featuring mobile payment and a loyalty program available for iPhone and Android smartphones.
The Balzac’s app, powered by SmoothPay, eliminates the need for cash or cards.
“We are excited to be providing our customers with a more convenient payment method than ever before, combining payment and loyalty into a single smartphone app transaction,” says Balzac’s owner Diana Olsen.
With 10 million active app users, 11% of transactions at Starbucks are through smartphomes. Balzac’s, which Dragons’ Den’s Bruce Croxon has invested in, hopes to replicate this success.
“This app will reduce lineups, and provide a more seamless interaction with our customers which in turn allows us to focus our efforts on the product and preparation,” says Olsen.
The sign-up process is fast; customers can check their loyalty rewards earned in real-time; and credits are deducted automatically at the time of payment.
“Our customers are smartphone users and looking for an alternative to cash and plastic cards. We looked at many options,” said director of operations Balzac’s Coffee Roasters Steve Janzen.
Balzac’s has been offering Fair Trade Organic coffee since 1997.